Toy Collection

Catalogues

Catalogues

Up until 1957 Lesney had not published any catalogues. The first Matchbox pocket catalogues were produced by Fred Bronner, an American distributer. Between 1957 and 1959 Lesney used both fold out sheets and booklet catalogues.

1955 Catalogue

Believed to be the first ever Matchbox Toys Catalogue - This is a recreation, from an original in very sad state, of the extremely rare first ever Matchbox toys Dealer trade Catalogue from 1955.

Link to explanation of early catalogue The First Matchbox catalogue

55 Calalogue.jpg
1955 Dealer Catalogue		 551 Calalogue.jpg
1955 Dealer Catalogue		 552 Calalogue.jpg
1955 Dealer Catalogue		 1967 D Calalogue.jpg
1967 Dealer Catalogue		 1967 D1 Calalogue.jpg
1967 Dealer Catalogue
571 Calalogue.jpg
1957 Catalogue		 57f Calalogue.jpg
1957 Catalogue Folded (Replica)		 572 Calalogue.jpg
1957 Catalogue
59 Calalogue.jpg
1959 Catalogue 2nd Ed.		 59f Calalogue.jpg
1959 Catalogue 2nd Ed. (1982 reprint)		 59b Calalogue.jpg
1959 Catalogue 2nd Ed. (reprinted for DTE)
60 Calalogue.jpg
1960 Catalogue 1st Ed.		 60v Calalogue.jpg
1960 Catalogue 2nd Ed.		 61 Calalogue.jpg
1961 Catalogue		 62 Calalogue.jpg
1962 Catalogue		 63 Calalogue.jpg
1963 Catalogue
64 Calalogue.jpg
1964 Catalogue		 65 Calalogue.jpg
1965 Catalogue		 66 Calalogue.jpg
1966 Catalogue		 67 Calalogue.jpg
1967 Catalogue
68UK Calalogue.jpg
1968 Catalogue		 68usa Calalogue.jpg
1968 Catalogue U.S.A.		 68 Calalogue.jpg
1968 Catalogue International		 69 Calalogue.jpg
1969 Catalogue		 692nd Calalogue.jpg
1969 2nd Catalogue
83 AIM Calalogue.jpg
1983 A.I.M. Catalogue		 Mike & Model Makers.jpg
1970 Mike & Model Makers

Fred Bronner

In 1954, distribution of Lesney toys to the United States was conducted by a salesman from New York named Fred Bronner. He became the sole U.S. importer during the late 1950's. In 1964, Lesney Products (U.S.A.) was formed as a division of the English Lesney Products. Lesney acquired all of Fred Bronner's stock and he became the first president of Lesney Products (U.S.A.).

62 ad.jpg
1962 Fred Bronner 8 Car Ad		 63 ad.jpg
1963 Fred Bronner 8 Car Ad		 65 ad.jpg
1965 Fred Bronner 7 Car Ad		 66 ad.jpg
1966 Collector's Club Ad		 49 carad.jpg
1968 Fred Bronner 49 Car Ad
68KS Model ad.jpg
1968 King Size Model of Month Ad		 69KS Model ad.jpg
1969 King Size Model of Month Ad		 69 lambo ad.jpg
1969 Lamborghini Car Ad		 69 peug ad.jpg
1969 Peugeot Car Ad		 MB Newsletter.jpg
1966 Matchbox Newsletter
75 models ad.jpg
75 Matchbox Models Ad		 Car City ad.jpg
Car City Ad		 1968 Model ad.jpg
1968 Model of Month Ad		 69 Model ad.jpg
1969 Model of Month Ad		 1969 Model ad.jpg
1969 Model of Month Ad
67 Dealer Catalogue.jpg
1967 Bronner Dealer Catalogue		 67 Dealer.jpg
1967 Bronner Dealer Catalogue		 67 DC.jpg
1967 Bronner Dealer Catalogue		 67 order form.jpg
1967 Bronner Salesman Order Form		 67 order form2.jpg
1967 Bronner Salesman Order Form
bronner ad 1960.jpg
1960 Bronner Ad in Model Railroader		 Chicago photo2.jpg
1965 Bronner Promotional Photo		 Chicago photo.jpg
Feb 1968 Bronner Stand - Chicago		 Connie Arnold photo.jpg
Connie Arnold Collection photo
selector chart 1969.jpg
1970 Lesney Selector Chart		 selector chart1 1969.jpg
1970 Lesney Selector Chart		 home display.jpg
1960's Matchbox Home Display

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